Monthly Archives: January 2011

Michael Jackson: the best performer in the world! RIP.

This whole post could be summed up in one expression: “Doh.” However I just would like to take a moment to remember pop’s greatest performer.

Today I watched the This Is It DVD, lent to me by a friendly colleague. I can’t help feeling, why do you have to go? It would have been so wonderful if he’d been able to play even one night. Then we would have seen the splendour of his show in full.

Performance is his soul. He is truly unsurpassed, in fame, star power and talent and very very rare if not one of a kind. It’s very rare to see a performer that good yet so kind and humble. I don’t know, I think of other big artists, like Madonna, Bono, those kind of people, and while of course they are no doubt charismatic and entertaining, there’s something quite ‘egoistic’ about them. You can see this in 99% of performers, even the so called ‘shy’ ones. It’s probably called being human.

But with Michael Jackson, you are just entranced. It’s just art embodied, channeled through his being. He manages to exude sexiness without actually being sexy, despite having a strange plastic face, unnatural complexion and lately, an extremely skinny body.  His passion just comes through his voice, his music and every jerk and jolt of his body. Just like an all singing, all dancing robot. Watch this!

And every live show of his you see on Youtube, there will be tons of girls and boys screaming. I won’t be and have never been one of them, but I cannot deny he is one incredible, selfless performer that lives purely for his music, and all that he loves. Talent, genius, hard work, selflessness and genuine concern for the world  all rolled into one. What a life. How inspirational!

Advertisements

Tips on using Pay-Per-Click marketing to sell sell sell!

Today I went to a very informative course conducted by Emarketeers about pay-per-click marketing, or PPC. I learnt new jargon and ways of creating an effective online marketing campaign. We spent some time on Google Adwords. We also had a look at Facebook and how targeted it’s advertising can be. Don’t give too much away on Facebook – that’s probably how Made.com made me buy a sofabed from them because I liked Homes Under the Hammer. Granted, it’s a lovely sofabed.

Yoko sofa bed, Made.com

Sleek and sexy, right?

Anyway, I came away with some tips for Adwords success. Adwords are  those ads you see above and on the right hand side of ‘organic’ search results when you do a search on Google. They enable you to do targeted online advertising at a cost determined by you on a website used by billions!

  • Optimise your landing pages. Use the keywords you have chosen to bid on as much as possible – on your landing page, on the ad, in the headline, possibly in the display URL.
  • Target your audience by country or region.
  • Target your audience by when they’re likely to be surfing and buying your product! For retailers, this would be in the evenings after work. You can also pay attention to the time of the year.
  • Never use the ‘broad matching’ option alone when you’re starting out. Your ad can end up appearing on random search terms and you would potentially waste a lot of money.
  • Make use of display networks when you have a better idea of what you are doing. What are display networks? They are the ads you see on Google Adsense, in a box usually embedded on blogs or websites. They can be text, pretty graphics or Flash. Google sets ‘Display on display networks’ as a default; don’t let them siphon more money from you – turn this option off to begin with!
  • When you feel ready to use display networks, create a different, dedicated campaign for it so you can track it separately.
  • Use broad-matching, broad-match modifiers and and phrase or exact matching wisely.
  • Using Google Adwords keyword tool, work out which search terms won’t make people buy your product/service/information. This will help you compile a negative keyword list. So your ad won’t be triggered say, if the surfer is actually looking for help on a support issue rather than wanting to buy the actual product.
  • Please get rid of underperforming keywords that don’t generate much business or traffic for you – if you don’t, this will reflect badly on your Quality Score, which in turn makes it possible for Google to charge you more for every click.
  • Of course, calculate your cost per acquisition (CPA – a term I learnt today!) so you can gauge how much you can realistically spend on Adwords. No point spending £50 to get someone to spend £25!

The course covered a lot more ground – if PPC and online marketing is of interest to you, then do look up the Pay-Per-Click marketing course by Emarketeers.

Happy new year!

Hello! I got The Consolations of Philosophy by Alain de Bottton for Xmas, and it was such an absorbing read that I finished it in 2  days. It is quite a slim book. I learnt more about Epicurus – he says that the most important thing in life is to indulge, to indulge in friendships/relationships and food. That’s why I’ve been very happy the past eight days. I have spent it with great company and eating lots of nice food!

Jamie's Italian restaurant

Jamie's Italian restaurant

I would also add ‘spectacle’ – nice spectacle that is, not horrid or macabre ones. For NYE 2008 I saw on a big screen at an East End pub how wonderful the London fireworks were. Since then I harboured a wish to be close to the action, in relative comfort. I’d have to be on a boat. So I got entry tickets to a boat/floating pub on the Thames right in front of the London Eye. Wow! The fireworks were so amazing, it was the best! It felt like heaven! Like I could walk amongst the sparkling stars! 10 whole minutes of fantastic pyrotechnic action! Then we danced to some great music. Although the journey home was quite apocalyptic, I will treasure my NYE experience forever!

Fireworks on the Thames

Fireworks on the Thames

Epicurus got a house and filled it with his friends, dining together most of the time. I think he also said never to eat alone; you should always enjoy food with company. He and his mates also tried to be as self sufficient as they can – growing veg and rearing farm animals. That would be fantastic I think, to be able to buy a great big house with enough privacy and space for everyone and share one big kitchen and hire a part-time maid to keep communal areas tidy (rota system is a bit… student-like). Even if we are not in the same house, living close by to friends/family is so helpful. I recall being able to cross the road and visit my collegemates when I fancied a chat.  That alleviated many a lonely time!

So anyway, happy new year… I am starting to read Zorba the Greek by Nikos Kazantzakis – another Xmas gift and recommended by Tim Ferriss,  The 4-Hour Workweek guy, I think!